QUANTITATIVE RESEARCH

This type of research is mainly for the consumer both on products or services. Our vast experience allows us to make quantitative research on the industrial branch.

We lead complete research such as Uses, habits and attitudes, Publicity tracking, Product test in their different modalities.

Under request any of the research stages can be done: field work, coding, capturing (data base), processing and the final analysis.

Quality and on-time delivery are specially observed, offering our clients the trustable marketing research provider they are expecting.

Our executives' experience is placed on every study we make.

We run a wide variety of researching -always adjusting to our client's needs.

Knowing that some of our clients -international ones specially- only need some of the stages on a project, we offer them taking care of their particular needs: field work, coding, capturing (data base), processing and final analysis.

Quality and on-time delivery are specially observed, giving our clients the confidence they expect.


Types of research

A list of the researching we make:
  • Commercial and housing census
  • Image research
  • Public opinion research (politics)
  • Fulfillment research
  • Mystery shopper
  • Need State
  • Prices
  • Product testing (BPT, IPT, y IPCT)
  • Publicity research (pre-test, pos-test, publicity tracking)
  • Uses and attitudes (C.U.A.S., U&A)
  • Business auditing (Grocery, convenient stores, pharmacy, furniture and departmental stores, etc)

Analysis area

At SERVIMER RESEARCH you will find a team capable of making from descriptive analysis to statistic analysis, since we have a professional staff working together with external advisers: psychologists, sociologists, etc.

Some of our works are:
  • Descriptive and inferential statistics
  • Adaptive conjoint Analysis, (ACA), Choice-based Conjoint (CBC)
  • Decision making branching (Chaid)
  • Perceptual mapping
  • Multi-level techniques:
    • Correspondence analysis
    • Quadrant analysis
    • Markoy model
    • Conglomerates
    • Discrete choice
    • Factor analysis
    • Regression analysis
Quantitative research examples










Tuxpan 18 piso 1, Roma Sur 06760, México D.F
Telephone: +52 (55) 5264-8932 / 5110
www.servimer-research.com
servimer@servimer-research.com / servimer-research@eninfinitum.com