SELLING POINT RESEARCH

The importance of raking the brands in the selling site and where the consummer makes their buying decision, besides our client's request for making it, were the main factors to create the Selling point research area.

Our expert executives allow us to offer either one-time research or continuous research making panels at the stores.

We work on diverse types of stores: grocery market, convenience stores and auto-services stores, as well as pharmacies, department stores, appliances stores, and even auto parts stores.

Our experience of more than 15 years on conducting and developing marketing research can guarantee you the success on your project.

Quality and on-time delivery are specially observed, offering our clients the trustable marketing research provider they are expecting.

Our different types or marketing research are:

  • Store audit: Our most complete service, including selling info and marketing participation, as well as prices, inventary, sold outs, purchases, distributing and POP material and some other variables.

  • Store check: The second in importance since it contains almost the same variable as audit, excluding selling, selling participation and purchases.

  • Distribution: Through this research/study you will be able to know your brand's distribution level.

  • Prices: A very important factor and it may be the most determinant one. We report both our client's brand price and its competidors'.

  • POP Material: When the brand's presence is supported and reinforced, POP material is a must and it is necessary to rank its presence in site.
Distribution channels

We conduct research on the selling point in a wide variety of stores types. They are divided on distribution channels according to the prevailing selling focus.

Quality and on-time delivery are specially observed, offering our clients the trustable marketing research provider they are expecting.

Different types of channels we work with:
  • Traditional
    • Grocery
    • Corner stores
    • Mall islands
  • Convenience stores
  • Auto service stores
  • Pharmacies
  • Auto-parts
  • Furniture and appliance stores



Tuxpan 18 piso 1, Roma Sur 06760, México D.F
Telephone: +52 (55) 5264-8932 / 5110
www.servimer-research.com
servimer@servimer-research.com / servimer-research@eninfinitum.com