WHO WE ARE?

With 19 years of experience in Market Research.
He has worked as a researcher, supervisor, project coordinator, coder, data entry specialist, information processor, database manager, and analyst for a large number of quantitative and qualitative studies in marketing companies.
Currently he hold the position of Director of Studies at Servimer Research Global, where they perform activities such as planning, questionnaire design, sampling, methodology, delivering final results to clients, and searching for data from secondary sources such as INEGI, Banxico, Chambers, and Associations. Additionally, he also design and implement statistical models such as Maxdiff, hierarchical cluster analysis, mean cluster analysis, factorial analysis, correspondence analysis, discriminant analysis, Chaid decision tree, price evaluation, conjoint analysis, descriptive and exploratory analysis to provide current data for companies to develop their strategies.
He provide consultancy on marketing plans and marketing-related topics in areas such as consumption, politics, and social aspects, as well as advising students on data collection instruments in education.